Virtual Marketing Department

A Virtual Marketing Department (VMD) is a service that provides experienced marketing guidance at a fraction of the cost of hiring a real marketing professional. For that matter, it is a fraction of the cost of even hiring a kid fresh out of school.

A VMD is a cost effective way to leverage the most effective marketing strategies right away, you don’t have to wait for your team to learn new stuff.  You can start intelligent marketing for your business right now.  Small business ownership and management team CANNOT develop expertise in all the various marketing processes and mediums, or the expertise that an outside professional offers gained from working with hundreds of other small businesses clients!.

Most small businesses cannot afford to hire a full-time staff for marketing or keep up with the current marketing trends. Their owners try to wear all the hats– product development, service, accounting, management, HR, sales, and shipping. Where does marketing fit in there? It can’t. And yet, it must. Shorting marketing has diminishing returns. Marketing the wrong way does, too. So what is a growing small business do?

A VMD solves these problems, and more. A VMD can be your entire marketing department, or a support to your existing team. It can help you achieve greater brand awareness, generate new prospects/buyers, shorten your sales cycle, prioritize leads, segment your database(s), target your best customers and generate revenue faster and with lower cost than a full-time in-house marketing department.

Flexible. Knowledgeable. & Cost-effective.

Executive Level Planning & Strategy Services:

Strategy and Consulting:

Massive shifts in marketing approaches and techniques have left many people and companies in the dust. They were too slow to move, too skeptical to change, too proud to accept reality. The companies and people that embraced these shifts will tell you that a cohesive marketing strategy, derived from a well-planned business strategy, still rules the day.

In a business environment where it’s easy to “me too” your marketing and follow the pack, the real success stories still show that a great tactical marketing plan starts with a great marketing strategy, and that the best marketing strategy blends business, marketing, design, content, technology, and people in equal measure.

• Company Growth Analysis
• Marketing Definitions: USP identity
• Company SWOT Analysis
• Marketing Plan Work Sessions
• Strategic Alliance/Referral Marketing Planning
• Marketing / Budgeting Planning

Assessments:

Before you determine where you’re going, it’s important to know where you stand. Marketing assessments are a critical first step in your strategy and planning process. Done right, assessments address internal factors such as goal-setting and staffing, as well as external factors like competition and market environment.

• Marketing Assessment
• Social Media Assessment
• Website Assessment
• Content Assessment
• SEO Assessment

Strategic Planning:

Strategic planning is the most important step in marketing, and is the step most often shortchanged. In a rush to release the next big product or introduce a market-changing service, many business leaders forget that strategic thinking and planning — not tactics — determine the success of the marketing effort.

• Marketing Plan
• Content Marketing Plan
• Editorial Plan
• Marketing Technology Plan

Advisory Services:

Marketing has changed, and with it so have marketers … but not fast enough to keep up with the rapid shifts in marketing tactics, consumer- and business-buying behaviors, and the growing importance of marketing to business growth.

Some organizations require an outsider’s expertise and perspective to guide the company through challenges like marketing planning, budgeting, goal setting, staffing, and measurement. Right Source can serve as your outsourced marketing department and provide general advisory services to meet these needs.

Staffing Level Production Services:

You manage our Virtual Staff directly through our ProjectCenter.  Our ProjectCenter is an online project management system that allows you to view our projects, tasks, file sharing, etc…  You can see what is being worked on and assign tasks as needed.  You will have one Project Manager who will manage the communication flow and provide all reporting on projects/tasks.

The communication is all done via ProjectCenter electronically/virtually and is designed for the clients that require no on-site work sessions/meetings, and no executive management level planning or strategy services.

How The VMD Staffing Plans Work:

We exchange information to review and estimate the approximate amount of support services you will require during the next year.  We then formulate a Consulting Plan that will provide you the ability to engage the services as needed, while investing considerable less than you would if you purchased the same services on an hourly basis.

Each VMD Staffing Plan has a small monthly Management Fee while active, and then a monthly payment that is a prepayment against hours to be used based upon the discounted price table (different level skill sets are set at different hourly rates (see below).  At the end of each month, your card on file will be charged for any additional hours used also at the discounted rate.

Contact Us today to learn more, and have a detailed proposal for your company!