{"id":912,"date":"2017-11-01T10:48:33","date_gmt":"2017-11-01T10:48:33","guid":{"rendered":"http:\/\/netbusinessgroup.com\/nbg\/?page_id=912"},"modified":"2019-03-01T11:04:27","modified_gmt":"2019-03-01T11:04:27","slug":"example-strategy-two-day-agenda","status":"publish","type":"page","link":"https:\/\/netbusinessgroup.com\/nbgmain\/our-services\/business-consulting\/business-strategy-planning\/example-strategy-two-day-agenda\/","title":{"rendered":"Example Strategy Two Day Agenda"},"content":{"rendered":"
<\/div>
<\/p>\n

\"\"Business Development & Strategy Planning<\/strong><\/h3>\n

Two Day Meeting Agenda<\/strong><\/h3>\n

DAY ONE:<\/strong><\/h3>\n
    \n
  • A brief review of your products and services?<\/li>\n
  • What is your short and long-term business plan?<\/li>\n
  • What is your short and long-term marketing plan?<\/li>\n
  • What is your current financial position?<\/li>\n
  • What are your current financial and non-capital resources?<\/li>\n
  • What is your current organizational structure?<\/li>\n
  • What has your organizational structure looked like over the life of the company?<\/li>\n
  • What does your current marketing activity look like?<\/li>\n
  • What sales and marketing activities have taken place over the past 2 years.<\/li>\n
  • What is your current distribution model?<\/li>\n
  • What activities were required to achieve your current sales levels?<\/li>\n
  • What have sales looked like over the life of the company?<\/li>\n
  • Is there a direct relationship between sales and marketing for your products?<\/li>\n
  • What other factors affects your sales?<\/li>\n
  • What is your sales cycle? (time from first contact to close of sale)<\/li>\n
  • Who is your target customers?<\/li>\n
  • Who is your primary competition?<\/li>\n
  • What do they do better than you? Why?<\/li>\n
  • What do you do better than them? Why?<\/li>\n
  • How is your product positioned?\n
      \n
    • Market niche? Quality?\u00a0 Performance?\u00a0 Features?\u00a0 Support?\u00a0 Price?\u00a0 Packaging?<\/li>\n<\/ul>\n<\/li>\n
    • Where do you want to be in the future?<\/li>\n
    • What are your market demographics, as you know them?\n
        \n
      • Size? Distribution? Market Segments?<\/li>\n<\/ul>\n<\/li>\n
      • What is your current market share? (that which you own)<\/li>\n
      • A review of your past and present marketing materials.<\/li>\n<\/ul>\n

        Day Two will focus on where you want to go, and how you will get there<\/strong>. We will review and critically analyze the material discussed on day one, and develop plans for your company\u2019s future. Subjects may include, but will not be limited to the following:<\/p>\n

        DAY TWO:<\/strong><\/h3>\n

        A careful analysis of the information discussed on day one.<\/p>\n

        The development of cause and effect relationships between the organizational structure of the company, its marketing activities, its distribution channel development, and sales.<\/p>\n

          \n
        • A review of your goals and objectives for the next one, two and three years.<\/li>\n
        • A review of your business plan for the next one to three years. If you do not have a business plan, we will devote time to the development of a preliminary one-year plan.<\/li>\n
        • A review of your short and long-term marketing plans (if available), or to be outlined in meeting.<\/li>\n
        • The development of a new one-year baseline marketing outline, or move information into the development of Marketing Plan.<\/li>\n
        • The identification and allocation of new and existing resources required to fulfill the marketing outline.<\/li>\n
        • The development of a marketing budget.<\/li>\n
        • Brainstorming new and innovative ways for company to continue successfully.<\/li>\n
        • An in-depth discussion of what works and what doesn\u2019t in the world of technical software marketing, sales, and distribution.<\/li>\n<\/ul>\n

          <\/div><\/div>\n<\/div>

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