{"id":916,"date":"2017-11-01T10:53:13","date_gmt":"2017-11-01T10:53:13","guid":{"rendered":"http:\/\/netbusinessgroup.com\/nbg\/?page_id=916"},"modified":"2019-02-28T08:46:08","modified_gmt":"2019-02-28T08:46:08","slug":"marketing-plan-development","status":"publish","type":"page","link":"https:\/\/netbusinessgroup.com\/nbgmain\/our-services\/business-consulting\/marketing-plan-development\/","title":{"rendered":"Marketing Plan Development"},"content":{"rendered":"
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Marketing Planning & Development<\/h3>\n

What Is This Service?<\/p>\n

Once your company has a defined Marketing Strategy, you need to take the next step and create a Marketing Plan.\u00a0 If you need assistance to create\/define a company Marketing Strategy we provide this service as well, please see separate service sheet.<\/p>\n

You want to create your first formal Marketing Plan with a step-by-step outline, Action Item list, and Pro Forma.\u00a0 You need a foundation that will make it \u2018cookie cutter\u2019 for you to draft and update your Marketing Plan each year.<\/p>\n

NBG can create this foundation for you. NBG will draft a Project Plan that will result in a Marketing Plan for your business with budget Pro Forma and full Action Item list with timelines.\u00a0 The Project Plan may, or may not, involve on-site meetings, but will definitively require both Executive Level and Support Staff time for the planning & development, information exchange, and presentation production.<\/p>\n

How Does It Work?<\/p>\n

We will engage our web based NBG ProjectCenter to automate and facilitate the process facilitating communication, file exchange, and task management for both NBG and client staff.\u00a0 Client will supply all relevant information on past and current marketing efforts and programs, and this information will be reviewed\/discussed either in person or virtually.<\/p>\n

Management and NBG Executive Mentor will conduct a meeting to determine a reasonable budget based upon company revenue, growth goals, and existing market positioning.<\/p>\n

Based upon budget guidelines and desired results, NBG will compile a draft Marketing Plan, that when approved, will be converted to a final version with detailed Action Item lists.<\/p>\n

Typical Marketing Plan Outline<\/strong><\/p>\n\n\n\n
– Basic Outline Marketing Plan<\/p>\n

1. Marketing Vision<\/p>\n

1.1 Goals<\/p>\n

1.2 Purpose<\/p>\n

1.3 Picture<\/p>\n

1.4 Gap Dashboard<\/p>\n

2.0 Ideal Customer<\/p>\n

2.1 Market Description<\/p>\n

3.0 Remarkable Difference<\/p>\n

3.1 Differentiators<\/p>\n

4.0 Core Strategy<\/p>\n

4.1 Core Branding Elements<\/p>\n

5.0 Product\/Service Innovation<\/p>\n

5.1 Price Rationale<\/p>\n

6.0 Marketing Materials<\/td>\n

7.0 Web Plan<\/p>\n

7.1 Social Media Plan<\/p>\n

8.0 Lead Generation Plan<\/p>\n

8.1 Advertising<\/p>\n

8.2 Referrals<\/p>\n

9.0 Lead Conversion Plan<\/p>\n

10.0 Service Experience<\/p>\n

10.1 Loyalty Product\/Service Offerings<\/p>\n

10.2 WOW Process<\/p>\n

11.0 Marketing Calendar<\/p>\n

11.1 Monthly<\/p>\n

12.0 Critical Numbers<\/p>\n

12.1 Sales Forecast<\/p>\n

12.2 Marketing Expense Budget<\/p>\n

12.3 Key Marketing Metrics<\/p>\n

13.0 Marketing Training Game<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

What Does It Cost?<\/h3>\n

Once the Project Plan is created, it will have a fixed cost, with a not to exceed cost ceiling.\u00a0 Client will pay 60% upon engagement, and the final 40% upon completion and delivery. NBG may optionally be engaged to execute on some or all of the Action Items in your Marketing Plan based upon our Virtual Business Support Services.<\/p>\n

Additional Marketing Research Requirements<\/strong><\/p>\n

While you may have a tremendous knowledge of your company, competition and industry, you may need to engage NBG to gather additional market research.\u00a0 This additional information may be purchased as in Industry Market Reports, or gathered through manual on-line research.\u00a0 A separate price will be quoted for this service if needed.<\/p>\n

See your Specific Project Plan.<\/strong><\/div><\/div>\n<\/div>

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