Video & Animations have always been a powerful form of communication. In recent years online videos have seen massive growth. In fact, just today 89 million people in the United States are going to watch 1.2 billion online videos.
Studies have shown that video not only helps you convert more customers to purchase, but it also makes it easier for people to find you online. Video provides visitors with an extra way of assessing the product. It allows them to see how it moves, sounds, or works and gives them the extra information they crave when purchasing online.
According to Internet Retailer, 90% of online shoppers find videos & animations useful when deciding to make a purchase. Not only is it useful, it actually makes visitors more comfortable purchasing. Ariat, an equestrian sport supplier experienced a 160% higher conversion rate when a product video was viewed and online shoe retailer Zappos increased sales between 6% and 30% when a product demo was used.
Video content also has a positive impact on your website’s search results. According to several sources, a website with video is 50 times more likely to rank on the first page of Google search results (Google does favor YouTube). That can have a significant impact on your business.
How To Incorporate Video In Your Website
You have quite a few options for where to place your videos. You can incorporate your product videos right into your product detail page along with their standard static images. If you sell something wearable you may show a model wearing your clothes or shoes, zooming in on special features or details that differentiate your products from the competition.
You can also create a separate how-to video section or testimonial page. Mix up the type of videos you produce to keep it fresh and appeal to a wider variety of customers. Add some non-product videos to showcase your overall brand or informational videos that don’t focus on you, but instead help your customers.
Are you Business to business? You can display a video of an interview with your owner… or the owner can introduce your company and services.
Still not convinced of the importance of video? Online Publishers Association says that 80% of users remember a video ad they watched the past month, 46% of which took specific actions after viewing.
Video isn’t the wave of the future anymore – it’s now! If it’s not part of your online marketing strategy, you’re missing out on an opportunity to stay on top of mind for your customers and stay ahead of your competition.